Investor relations platformA capital raise concentrates attention. Investors who have been quiet for a year suddenly have questions about use of funds, dilution, and timing. The temptation is to email everyone, often.
Blunt outreach feels proactive inside the company and like noise outside it. The better frame is disciplined visibility: the public record stays current, targeted follow-up stays informed by the register, and material information still travels through proper disclosure.
Separate public narrative from private follow-up
Your investor page and approved Q&A archive carry the narrative any investor can read. Register-aware follow-up helps you prioritise who to speak with—but register detail should inform outreach, not appear in public answers.
Before the raise, audit what is already on the page: latest quarterly context, recent announcements, and answers to the questions you know will resurface. Gaps there become inbox load later.
Cadence beats volume
Plan a small number of substantive touchpoints: a page update when there is something new to say, not a weekly email because the raise is open. Investors remember clarity and consistency more than frequency.